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It would be very insulting for anybody to try to get on Oprah without watching her show. It is not doing your homework. Your homework is to be intimately familiar with any of the mediums that you want to be on and to understand and know as much about that person, particularly Oprah, because it is such a personal show.
Any kind of show that my clients are going to be on for media coaching, I watch that show continuously so I can be very familiar with the style, the flow, the format and the manner of that person. I can then perform as that host, so they get a sense of what it is like to really be on that show. Every show has a different flow and format in that way, and it is important to be prepared.
It is very important to do, and to know how much time you have. Typically on Oprah, 15 to 30 seconds, but it is more the 15 seconds. You have to be able to make meaning in 15 seconds and you have to be compelling. If you are not – and this is one of those media coaching tips, the person who is most fascinating will get the most airtime. The person who can convey the most information in the shortest amount of time, that is the person who the camera is going to love.
- Learn more about how to get booked on Oprah in Susan Harrow & Jordan McAuley's How to Get Booked on Oprah: Appear on Oprah, in O Magazie, and on Oprah's Favorite Things.

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