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There is a synergy that happens between the two. O Magazine is more product-focused than the show and the articles are more in depth than the show can go on a particular subject. It is a little bit of a different process. The great thing about the magazine is that people keep it around the house and it is not the kind of magazine that people throw away. People keep that magazine and sales can continue for a very long time whereas TV is more quick when people are thinking about it, watching it, they act right then and then they forget about it.
The one thing to know about the magazine is it is the same high quality as the show. To get into the magazine your products, your service, or your cause have to be packaged very beautifully and very professionally. One of the publicists that I had interviewed on O Magazine said she had a fabulous client with a fabulous product, but she was not going to submit it because the packaging was not up to snuff and she knew that Oprah's magazine would not accept it. That is on the product side of things. If there is a story with your product, meaning you have a great story about how this product came to be, you are a fascinating person and that can be all encapsulated into how the product came to be, that is of interest to Oprah too versus just featuring a product.
For the other areas of Oprah, meaning if you want to get profiled or featured in the magazine, you have to be somebody that is doing something very dramatic in the culture right now in order to be profiled for the magazine. That means you are impacting many people in a profound way. Oprah looks for people who already have a following.
- Learn more about how to get booked on Oprah in Susan Harrow & Jordan McAuley's How to Get Booked on Oprah: Appear on Oprah, in O Magazie, and on Oprah's Favorite Things.
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